Sarah Palin hurting Palin Syrah Wine sales

September 22, 2008

A classic, and somehow unsurprising, tale from the food blog Serious Eats:

Republican vice presidential pick Sarah Palin might not be fond of San Francisco, but one San Francisco wine bar is fond of Palin Syrah. Or rather, it was.

"It was our best selling wine before (the V.P. announcement),” said Chris Tavelli, owner of Yield Wine Bar, which has offered Palin Syrah, a certified organic wine from Chile, by the glass since July. But after Sen. John McCain tagged Sarah Palin as his running mate, sales of the wine with the conservative's inverted name plummeted—not surprising in famously liberal San Francisco.

As with the GOP ticket, the Palin falls second in the lineup. The wine’s tasting note reads as it did when Tavelli wrote it months ago: white pepper, madrone, dry. Incidentally, a madrone is an evergreen found primarily in the Pacific Northwest that bears red berries in the fall. When the berries dry up, they are replaced by hooked barbs that latch onto large animals for migration.

Source: Politico.com

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